ROAS Increased By 32%
5.12.2022
ROAS Increased By 32%
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
Speaker
Results
Irina Yalcin
CEO & Founder of Miss Lashes
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
ROAS Increased By 32%
Initial situation
Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).
The challenge
Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."
Solution
With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.
