Background & Challenge

Be Inhouse, a young and elegant Dutch company founded by Bram Veldhoen in 2020, brings personality and style to homes in Europe. Bram makes interior design accessible through its user-friendly online shop with commendable customer service.

However, there are never enough hours in the day for Bram to meet the constantly growing needs of his ecommerce company. Here are some of the immediate challenges he faces as he scales with limited resources:

• Clunky ecommerce infrastructure: With tens of thousands of products, the existing system is burdened by rapidly growing inventory. To maintain such growth, Be Inhouse must automatically optimize its shop system in order to not to lose track of things.
• Limited human resources: With a small team, Bram is very hands-on with all the day-to-day operations. This takes away time for strategic planning, which is required for long-term growth.
• Cost management: Ensuring sustainability or profitability is a top priority. Streamlining processes as much as possible will help justify costs, return on investment and, ultimately, growth.

In addition, Bram has introduced a wide range of wallpapers and was worried about their online visibility. He knows what his bestselling products are and wishes he could test out some new campaigns. Ideally, he would like to provide data-driven and performance-focused insights into his product range so that he can scale top sellers, redistribute budgets from low-performing products, and test new products more efficiently.

The Solution

Born during the pandemic, Be Inhouse is committed to agility and innovative approaches in business. Recently, Bram has recognized the potential of automation and AI and has been striving to optimize operations. While looking for viable solutions, he discovered Shopstory's ecommerce and marketing automation software. The no-code platform enables online shops to automate tasks, build cross-platform automations and optimize ads — without requiring a single line of code. A perfect solution for Be Inhouse.

Eager to try it out, Bram became one of the first beta testers for Shopstory and has already deployed eight workflows within the first two months, achieving the following:

• Optimizing his performance marketing: Through best-practice flows designed specifically for ecommerce, Bram is now automating and optimizing his campaigns. This enables him to identify his top and poorly performing products, which allows Bram to better redistribute advertising budgets.
• Maximize productivity: Automating many repetitive tasks has freed up more time for the team to focus on important areas, such as performance marketing and customer service.
• Increasing profitability: Shopstory's data-driven insights enable Bram to see the big picture, make informed decisions and drive profitability more efficiently.

‍The Results

By leveraging the power of automation and modern marketing technologies, Be Inhouse has managed to overcome the increasing challenges of ecommerce. The results speak for themselves. By sorting out their poorly performing products and reinvesting the budget into top-quality products, they were able to increase their sales by 50%. By automatically labeling their product feed with Shopstory's Labelizer Flow, they boosted their productivity and freed up almost an entire working day (seven hours) per week for important and strategic tasks.

Additionally, founder and CEO Bram is pleased to maintain control and a full overview of the marketing efforts again. It also saved costs previously allocated to an agency, enabling him to invest resources in expanding his product lines and entering new markets.