Google Ads Conversions Increased By 124%
5.3.2024
Google Ads Conversions Increased By 124%
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
Speaker
Results
Marcus Hörchner
Managing Director at Holzmannshop24
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
Google Ads Conversions Increased By 124%
Background & Challenge
Holzmannshop24 is a Germany-based company that specializes in importing, exporting and selling special machinery in the fields of woodworking, metalworking, construction, electrical appliances, gardening and more. Despite its strong position as an ecommerce player within its sector, Holzmannshop24, as a company with a very broad product portfolio, faced the following challenges:
- Lack of reporting structure: Holzmannshop24 was unable to take a holistic view of the performance of its campaigns and could not precisely measure the performance of its various product categories.
- Inefficient use of campaign budgets: Money was burned for ineffective campaigns and at the same time missed the opportunity to increase the budget for top products.
- Lack of internal resources: The efficient use of human resources and manpower is particularly important for lean startups. Solving marketing tasks for hours can be frustrating and often distract from a company's more important tasks.
The Solution
Holzmannshop24 turned to Shopstory to overcome these challenges. Shopstory is a no-code automation platform that enables online shops to automate ecommerce and marketing processes. Our automation software enabled Holzmannshop24 to automatically adjust and increase the budget for specific items based on the generated data and top product groups to optimize results.
In order to map the problem in an automated flow, the following apps were linked in Shopstory:
- Google Ads
- Google Merchant Center
- Mailgun
- ChatGPT
By using cross-channel flows, Shopstory provided a comprehensive overview of Holzmannshop24's performance, which enabled them to make data-based decisions and optimize budget allocation.
The Results
Due to the increasing conversion values, Holzmannshop24 strategically increased its budget by 70%, which in turn led to an overall increase in conversion value in its Google Ads campaigns by 124%. The platform's automation potential has simultaneously simplified ecommerce processes and reporting, eliminating the need for additional manpower while nearly doubling revenue. Thanks to Holzmannshop24's new ability to make better and, above all, data-based decisions, campaigns are running better and sales are increasing. In the time saved, Holzmannshop24 is now focusing instead on expanding its global strategy and gaining a competitive advantage over its rivals.
