PMAX Campaign Performance Monitoring Based on ROAS

With this flow one can monitor the campaign performance and get notified if the performance does not stay within certain thresholds. The flow compares the campaign level performance (ROAS) of the past 7 days with the average of the last 14 days. The basis for this comparison is a corridor of ± 30% of the average cost and conversion value of the last 14 days. Of course these thresholds can be individually adjusted. A message is sent if either costs, or conversion value or conversion value and costs are out of this set boundary. The message features the campaign name, sheds light on whether costs, conversion value or both values are out of target and features the set corridor values.