Pause Google Ads Campaigns Based on ROAS and Costs

This flow is designed to automatically pause campaigns that are not meeting performance standards. It evaluates campaign data over the last 30 days and identifies those with a Return on Advertising Spend (ROAS) less than 5 and costs greater than $200. If a campaign falls below these thresholds, it is automatically paused, helping to prevent further spend on underperforming ads. This proactive approach ensures that your advertising budget is allocated efficiently, prioritizing campaigns that deliver the best results and pausing those that don't meet the desired performance metrics.