Identify Negative Keywords from Search Term Report

This workflow utilizes the search term report to identify keywords that don't meet your predefined performance thresholds. These underperforming keywords are then automatically flagged and suggested as negative terms, added to a spreadsheet for further processing. This initial step ensures a focused and relevant ad targeting by minimizing ineffective keyword matches. For enhanced efficiency, an additional flow can be implemented to directly add these suggested negative keywords to your Google Ads account, streamlining the process of refining and optimizing your keyword strategy for better campaign performance.